Fulfillment by Amazon (FBA), is a service that allows business owners to benefit from Amazon's shipping, warehousing, and customer service.
An effective business strategy needs to cover all aspects of online selling, from marketing to shipping. Most individuals who sell online would rather direct their energy toward managing the business than assembling boxes. With an Amazon FBA prep service, you can outsource storage, preparation, labeling, and any other tasks to ensure your items comply with the FBA network requirements.
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Sellers pack and ship their inventory to an Amazon fulfillment center. Amazon handles the pickup, packing, and transportation of merchandise, along with providing customer service.
Business owner responsibilities
Utilizing FBA services can take a heavy burden off your shoulders, but there are a few things you’ll still be responsible for. Keep these two important factors in mind as you consider third-party help.
1. Know your product
You’ll need to keep a close eye on your SKUs(Stock keeping unit) to identify which ones are bestsellers, and which run the risk of becoming stale stock. Don’t waste money on warehousing and prepping too many items that don’t sell as quickly.
2. Perfect your customer acquisition
eCommerce sales rely on more than strict marketing, you need to optimize your listings, refine your funnels, and reach your ideal customers on the channels they prefer. Great items will sell, but only if people know about them.