Video has a few advantages over other types of marketing.
1. The short
We've already established that the audience has a short attention span. That being said, you may be surprised how much information you can pack into 60 to 90 seconds of video. More importantly, the format of brief forces you to focus on the key points. What is your unique selling position? What is your value proposition? What problem (s) can you solve? If you are looking for an explainer video company then you can search the web.
2. Video Reveal Your Culture
As a new company, your audience does not have a sense that you have not. Through video, and your choice of pictures, music, characters, and the script, you can easily provide a glimpse of your brand and your culture and help your audience get a better sense of who you are.
With that in mind, the actual process of making explainer is not too difficult, especially because there are many tools like animation maker software online or storyboard to help you. The most difficult – and arguably essential – part of this process is the development of the script. When writing the script, keep in mind:
– You need a call to action. What do you want people to do after watching the video? Tell them, and make it easy for them to respond.
– Keep simple. Your audience does not need or want to know everything about you at this time. The point of this video is to pique their interest so that they respond to your offer or request more information. Hit the highlights, and leave them wanting more.